Southern Hospitality Is Served at This Atlanta Hilton Hotel

Atlanta is the South’s busiest metropolis—and its nucleus is the Georgia World Congress Center, a sprawling convention hall near Centennial Olympic Park. An integrated, new hotel, Signia by Hilton Atlanta—the fourth in the upscale brand’s 2019-launched portfolio tailored to the discerning business traveler—now offers amenity-rich lodging and a raft of meeting areas to the visitors that walk its halls, with architecture, interiors, and wayfinding all led by the local Gensler office. Rising 42 stories and encompassing 1.25 million square feet, the 976-key, LEED Gold–certified property is the city’s largest ground-up hotel in decades.

To temper that scale, Gensler principal and regional hospitality leader Robert Fischel says, “The vision was to weave southern hospitality into the fabric of the design.” He and his team took cues from regional architecture, flora, and craft traditions: Enveloping curves, for example, evoke the comfortable surrounds of a front porch; in the double-height lobby, a ceiling installation by Atlanta-based Formations Studio composed of color-changing light tubes, metal, and extruded polymer is reminiscent of crape myrtle, a popular plant in the area. “We see it as a southern magnet,” Fischel adds. Guests have plenty of opportunities to feel the pull of this charm. From the multiple F&B options and terraces to the 112 conference and ballroom spaces plus breakout lounges furnished with Studio Paolo Ferrari’s plush rolled-back chairs, the Atlanta Signia is equally suited for board meetings and multiday summits—all while providing the warmth and welcome befitting the Georgia capital.

ROBERT FISCHEL; DOUG SCHUETTE; PETE CHALFANT; LUIS SANTI-MERAYO; JAMES KRYGEL; ANDY VOGT; KAITLIN KASAY; MATTHEW HEYL; SARAH VANDERHOOF; JENNIFER KILPATRICK.